Project Overview - Don Adan Coffee
The Don Adan Coffee website had a few incarnations since 2009, but was last built in 2012. It was functional to a point, had some broken elements and was not mobile responsive. The site also had not been optimised for page load speed or user engagement. Content was also outdated, spam posts had been approved and the site needed a total rebuild to bring it up to best practice standards for 2015.
The client also wanted to embrace an E-commerce solution and sell his coffee as an online subscription service. In our view, the existing website platform was not considered ideal and we recommended a change to WordPress, complimented with our Premium WordPress hosting and security upgrade.
Scope Of Work
- Site Graphic Design
- User Optimisation
- Page Speed Optimisation
- Mobile Site Optimisation
- WordPress Custom Parrallax Design
- Extensive Custom Coding
- 25+ Pages Of Content
- WooCommerce shopping Cart
- Analytics Tracking Codes
- AdWords/ Remarketing Codes
- SEO Set Up + Management
- Premium Website Hosting
- Security Upgrade
- Ongoing Tech Suport
- Ongoing AdWords Management
The Importance Of Telling Your Story
There are few ( if any) coffee sellers in Australia that can rival the backstory of Don Adan Coffee.
The family heritage with coffee stretches back in an unbroken chain of over 150 years, to the first coffee bean plantations in South America in the 1800’s. In modern times, The Barrios family have been multi award winning coffee growers, roasters and retailers.
Established in Sydney Australia in the 1990’s, Don Adan has 3 cafes and is also the roaster behind many coffees sold under various retail brands.
An important element of this website build was to tell the unique backstory, as well as emphasise the fact this is multi award winning coffee and to introduce the coffee to a growing online market of coffee buyers.
Woo Commerce/ WordPress can manage small E-Commerce solutions very elegantly and it is our recommended E-Commerce solution for carts with less than 25 simple products.
- Not Mobile Optimised
- Outdated Design
- Outdated Content
- Mobile Optimised/ Fully Responsive Design
- Latest WordPress Version
- Woo Commerce Shopping Cart
- Updated Plugins
- Security Hardened
- Premium Website Hosting
- Page Speed Optimised
- UX Optimised
Major Platform Components
Rated User Experience And Page Speed Optimisation Tests
Google Mobile User Rating 100/100
Don Adan Coffee website scored 100/100 for mobile user experience ( UX). With over 50 % of traffic to the website coming via mobile devices, it was paramount to ensure a high UX score. We were really pleased with this perfect score for mobile User Experience (UX) though we have noted some additional changes we will apply, based on real human engagement via mobile.
Page Speed Optimisation - 91%
Don Adan Coffee website scored an initial 91% page speed test. This is more than satisfactory for a new site launch, though with further optimisation we plan to drive that toward 100%. For reference, the industry average is 80%, so we have come in well above the average on this project – as we expect to do always.
Page speed optimisation is a critical component of what we do at Web Mogul. Optimisation is an ongoing process and it can take a few weeks to a month to fully optimise a custom built site.