Ashton Accounts And Xero Training Sydney

Project Overview - Ashton Accounts And Xero Training Sydney

Ashton Accounts and Xero Training Sydney are two companion sites that set out to achieve very different objectives for their business owner.

Ashton Accounts is a leading independent book keeping service that provides bookkeeping services to SME clients in Sydney. In addition, the business also operates a Xero Training service for SME’s, accounting students and even Accountants.

Because these two services operate independently are target different clients, it was decided to build two separate websites.


Scope Of Work
  • Site Graphic Design
  • User Optimisation
  • Page Speed Optimisation
  • Mobile Site Optimisation
  • WordPress Custom Design
  • Extensive Custom Coding
  • Woo-Commerce Integration
  • Analytics Tracking Codes
  • AdWords/ Remarketing Codes
  • SEO Set Up + Management
  • Premium Website Hosting
  • Security Upgrade
  • Ongoing Tech Suport
  • Ongoing AdWords Management
Two New Sites For A Growing Small Business

Ashton Accounts has operated for over 15 years largely from word of mouth referrals delivering a high quality bookkeeping service to their clients. In 2015 the business owner decided it was time to grow beyond the existing model.

Changes in technology – specifically, the introduction of Xero Bookkeeping to the Australian market in 2011, was the driver for Ashton Accounts to expand online and expand services to include Xero Training services.

Original design conversations flowed around a single site, but as the project developed it became clear that separating training and bookkeeping as two distinct services made the most sense.

That decision has proved to be a winner. Xero Training Sydney has begun to take on a life of its own -and may in-fact our grow its parent, Ashton Accounts.

The final thought, is that through separating the services, there are now two distinct online businesses to sell at some point in time -and each caters to a different purchaser and ads value to the businesses if sold as a package.


Ashton Accounts
  • Premium Website Hosting
  • Page Speed Optimised
  • UX Optimised
Xero Training Sydney
  • Mobile Optimised/ Fully Responsive Design
  • Latest WordPress Version
  • Updated Plugins
  • Security Hardened

Major Platform Components

Rated User Experience And Page Speed Optimisation Tests
Google Mobile User Rating 99/100

Ashton Accounts And Xero Training Sydney website scores 99/100 for mobile user experience ( UX). With over 50 % of traffic to the website coming via mobile devices, it was paramount to ensure a high UX score. We were really pleased with this score, and we will revisit this soon to try and achieve the extra point.


Page Speed Optimisation - 87%

Ashton Accounts And Xero Training Sydney website scored an initial 68% ranking for page speed and this is not an acceptable score in our opinion. We have been able to improve this score to 87% and there is further work scheduled to drive this ranking into the 90%+ range in coming weeks.

Page speed optimisation is a critical component of what we do at Web Mogul. Optimisation is an ongoing process and it can take a few weeks to a month to fully optimise a custom built site.