Back in March 2017 I started talking about the need for business websites to install an SSL certificate to gain the “https:// site secure” accreditation. A surprisingly large number of website owners have not adopted the protocol – and this is about to have serious ramifications on how consumers interact with their website. Google Chrome […]
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Brand alignment is important -and its often neglected by many small businesses online (which is where your future clients are). Take the brands Tesla and Apple for example. They both sell physical products and they are, in a word, beautiful. Now look at their websites. Beautiful also. If you manufacture, design or sell a product […]
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So, ok, most websites do actually suck. I’ve seen cheap old websites that suck and I’ve seen expensive new websites that suck. The amazing revelation for me, was finding that a lot of new, very expensive sites, suck the most. This is not simply about having a mobile responsive website. This is about crafting your […]
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Consumers have moved to mobile devices – overwhelmingly to Apples products . Smart phone penetration in Australia is amongst the highest per capita of any country in the world. The flash animation graphics on your website will not play on your consumers mobile device – iOS does not even support Adobe. The emerging trend for optimal consumption […]
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It has been reported that every day over 30,000 websites are hacked. That’s over 10,000,000 hacked sites every year. With those statistics, it’s simple to see that if your website security profile is not managed and updated regularly, your site will be hacked sooner rather than later. The disturbing fact is that no site is […]
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If you don’t have a mobile responsive website you will be getting punished by Google very soon. Without a mobile responsive site you should be prepared to: Lose any first page rankings your website currently holds for any search terms Lose a large percentage of your search based traffic Become invisible on the web Lose […]
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