If I could offer one piece of advice… never buy a digital service unless you can see how it fits into your strategic objective and you can understand at the very least, the explanation of how it solves an existing problem. I see so many people paying for SEO or PPC who don’t understand analytics, […]
Continue reading
So last week I put myself through ‘The Digital Garage’ – Googles free online training for anyone who wants to learn more about the basics behind internet marketing strategy. This is a well structured course of 89 lessons spread over 23 topics. Each topic is relatively easy to digest, with a short video, followed by […]
Continue reading
I went to the Google hosted event ‘ The Digital Garage’ in Tamworth yesterday and I was very impressed with both the quality of the presentation and the quality of the audience that turned up for the event.As a relatively new resident of Tamworth, having moved myself, my family and my internet marketing business from […]
Continue reading
Brand alignment is important -and its often neglected by many small businesses online (which is where your future clients are). Take the brands Tesla and Apple for example. They both sell physical products and they are, in a word, beautiful. Now look at their websites. Beautiful also. If you manufacture, design or sell a product […]
Continue reading
So you want to market and grow your brand or widget online? Great. Now, first of all, STOP. Stop thinking about AdWords, SEO, Facebook Marketing, Pintrest, Remarketing, Programmatic, Search, Display, Geo Fences. Stop thinking about Landing Pages, Websites, Domain Names, E-mail marketing.(The list goes on). None of this will make a lick of difference if […]
Continue reading